The theory is that when consumers demand for goods exceeds supply prices go up which motivates both conservation of that good by consumers and increased production by businesses. Answer 1 of 3. 6 3 Market Failure Principles Of Economics Planning failure might lead to resources wasted and consumers want not fulfilled. . 1 increased demand temporary shortage -- raised price then production. Resources are allocated according to the needs of consumers. New higher Pe signals product scarcity 2 increased supply temporary surplus -- reduced production and prices. This production method may not be the cheapest as profits play no part in the allocation of resources. But recently an increase in factors causing uncertainty from trade wars to Brexit and the global slowdown have exacerbated political infighting driving resource allocation challenges to new heights the Gartner report said. Price and Quantity Regulations. ...